About the Profesor

Welcome, all of you to the new semester! I am thrilled to be partnering with you as you participate in an exciting educational journey of discovery. 

Whether you are a returning, first-year, or transfer student, you will find unlimited opportunities to enjoy distance education in PUCMM by learning, exploring, and engaging together. 

I am Professor Samuel Jaja, and we will be working together with you in Business English this semester. Here is my email: sa.jaja@ce.pucmm.edu.do and my cell phone number 8299681981. 

This class will take place every Tuesday and Thursday in B1-403 from 4 pm - 6 pm. A Telegram group access link is posted below to facilitate communication for this course. You can contact me at a reasonable time if you have any doubt.

I am confident that the semester ahead will be full of rewarding experiences. I look forward to seeing you at our bi-weekly classes. Thank you for being a special member of our PUCMM family!

Sincerely!

About the Course

I. RATIONALE
Business English is a compulsory course, which corresponds to the general training cycle of the Bachelor’s degree in Business, offered at the Pontificia Universidad Católica Madre y Maestra (PUCMM). It is the fourth course in English as a Foreign Language Curriculum offered in PUCMM and the sixth course in the sequence constituted by ILE-103-T Basic English I, ILE-203-T Basic English I, ILE- 205-T English I, ILE-303-T English II, ILE-305-T English III, and the English for Specific Purposes (ESP) (in this case, ILE-491).

The course is offered in the seventh academic term, that is, the first term of the third year in this degree program. Due to the nature of the course, its exemption based on the results of the English placement test is not considered.

This advanced 56-hour course is designed for students to consolidate their communicative competence in listening, speaking, reading, and writing. This ESP course focuses on developing students’ lexicon relevant to the field of Business and on practicing English in the different situations they will encounter in their professional and social settings.

_{III. COURSE CONTENT}

_{UNIT I: Leadership} 

     _{1.1 Leadership 
     1.2 Management Styles. 
     1.3 Entrepreneurs.} 

_{UNIT II: Teamwork} 

     _{2.1 Team building. 
     2.2 Conflict management. 
     2.3 Case studies.} 

_{UNIT III: Marketing} 

     _{3.1 Introduction to Marketing 
     3.2 Advertising. 
     3.3 E-commerce. 
     3.4 Brands.} 

_{UNIT IV: Financial Matters} 

     _{4.1 Money. 
     4.2 Finance and Banking. 
     4.3 Acquisitions and Mergers.}

_{UNIT V: Global Concerns}

     _{5.1 Trade.
     5.2 Globalization.
     5.3 Corporate Culture.}

_{UNIT VI: Scientific articles and posters}

     _{6.1 Structure of scientific articles.
     6.2 Design and specifications of scientific posters.
     6.3 Bibliographic references}